Evaluation: Question 4

Who would be the audience for your magazine?

My target audience are young adults from the age of 16-25.

People of this age group are part of Generation Z. A significant aspect of this generation is the widespread usage of the Internet from a young age; members of Generation Z are typically thought of as being comfortable with technology, and interacting on social media websites for a significant portion of their socialising. Some commentators have suggested that growing up through the Great Recession has given the cohort a feeling of unsettlement and insecurity.

Generation Z students self-identify as being loyal, compassionate, thoughtful, open-minded, responsible, and determined. How they see their Generation Z peers is quite different from their own self-identity. They view their peers as competitive, spontaneous, adventuresome, and curious; all characteristics that they do not see readily in themselves.

This type of consumer stays loyal to the brands they shop, and stick with them throughout their life. In the long term, this is a jackpot for businesses, since they receive long term revenue benefits.

Generation Z is keen to look after their money and make the world a better place. In a quote by journalist Harry Wallop, he states, "Unlike the older Gen Y, they are smarter, safer, more mature and want to change the world.

I chose this age range as I felt like I can easily understand it as I am part of it, being a young 16/17-year-old. Being part of this generation makes it much easier for me to notice the differences between us and our parents or even our older cousins. Generation Z is completely different from any other generation, but not in a bad way. We see the change the world needs at this point and we are willing to make that change and be the advocates for it.

Being part of this Gen it made me realize the little things that we are interested in but don’t find the world of media, such as magazines tailored to just us. At times, I notice some of my fellow generation peers settling for mediocre magazines that are either for people a little bit older than them or people slightly younger than them. Most magazines made for us are being written by people much older than us that don’t necessarily understand us or our needs. This creates a misunderstanding and misconception and therefore making it less appealing to us. Being part of this Gen made It easier to make something someone around my age would like. I made something I personally would buy, something I know my friends and people my age would be interested in.